If you’re trying to build trust, generate leads and stay top of mind with your email list, you’ve probably run into this question:
Should I send regular broadcast emails, or build an evergreen sequence?
The good news?
You don’t have to choose just one.
Both can be powerful – when used in the right way.
Let’s break down the difference between the two, and how you can combine them to build a consistent, high-impact email strategy.
What Are Broadcast Emails?
Broadcast emails are your one-off, real-time messages.
You write them, send them, and they’re gone.
These might include:
- Weekly or monthly newsletters
- Product announcements
- Time-sensitive promotions
- Personal updates or stories
The upside: They’re current and feel fresh. You can talk about what’s happening right now, share behind-the-scenes content, or respond to recent trends.
The downside: They require ongoing effort. Every new email starts with a blank page. If you’re not consistent, your list goes quiet – and when people don’t hear from you regularly, they forget who you are.
What Is an Evergreen Newsletter?
An evergreen sequence is a pre-written set of emails that go out automatically when someone joins your list.
Each subscriber starts from the beginning and moves through the series at their own pace, no matter when they sign up.
You might include:
- A multi-part welcome sequence
- A lead magnet follow-up series
- Educational content spread over weeks
- Soft sales emails that explain your offer
The upside: Evergreen emails are scalable. You write them once, and they keep working in the background – building trust, teaching and selling, without needing you to show up live every week.
The downside: They require more planning upfront. You’ll need to map out the sequence, ensure it connects logically, and make sure the messaging stays relevant over time.
Why I Recommend a Hybrid Approach
Here’s the truth: you don’t need to pick sides.
In fact, the best email strategies often use both.
Start by creating an evergreen sequence that introduces new subscribers to you and your business. Give them value, answer common questions and explain how you help.
This creates a consistent experience for everyone who joins your list – even if you’re not actively writing that week.
Then, start sending out broadcast newsletters, perhaps after a month or two of evergreen content.
It’s not either/or – it’s both.
With this approach, your list is always hearing from you, whether you’re writing in real time or taking a break.
Evergreen = Consistency Without Burnout
One of the biggest challenges in email marketing is consistency.
You might start strong, sending a few newsletters in a row – but then life gets busy. Suddenly, it’s been weeks or even months since your last email.
An evergreen sequence solves that.
It gives you a reliable baseline. You’re always showing up in someone’s inbox, even if you’re on holiday, working with clients, or focusing on other parts of your business.
That kind of consistency builds trust – and trust is what leads to sales.
Final Thought
If you’re tired of always starting from scratch with your emails – or you’re struggling to stay consistent – consider building a core evergreen sequence that works in the background.
Then, when you have something timely to share, use a broadcast to stay personal and present.
It’s not about choosing one over the other.
It’s about building a system that keeps you visible, valuable, and connected – without burning you out.
Want help creating an evergreen system that works for your business?
That’s exactly what I help with. Get in touch for a chat about how to set up your own automated email sequence.