If you’re trying to build trust, generate leads and stay top of mind with your email list, you’ve probably run into this question: Should I send regular broadcast emails, or build an evergreen sequence? The good news? You don’t have to choose just one. Both can be powerful – when used in the right way.…

You’re writing emails. You’re sharing helpful tips. You’re doing what everyone says to do. But the sales… aren’t happening. If that sounds familiar, you’re not alone. Many coaches, consultants and service providers find themselves in this exact situation. They’ve got an email list. They’re sending content. But conversions are low – or non-existent. So what’s…

It’s easy to fall into the trap of chasing bigger numbers when it comes to email marketing. More subscribers must mean more sales… right? Not always. In fact, growing your list without a clear strategy can backfire – especially if you’re attracting the wrong people. If your inbox is filled with disengaged readers, freebie hunters,…

Most people with an email list want the same thing: more subscribers. And I get it. More people on your list feels like you’re getting somewhere. But if your current subscribers aren’t opening your emails, clicking your links or showing any interest in what you offer, then adding more names won’t change much. Before you…

There’s one small change you can make to your welcome email that dramatically improves your email marketing results. And the best part? It only takes a few seconds to implement. Most Businesses Miss This First, let’s give credit where it’s due: if you’re already sending a welcome email to new subscribers, you’re ahead of the…

If you’re sending a regular newsletter and planning to run a sales campaign to part of your list, there’s one thing you need to watch out for: Sending too many emails to the same people at once. This is a common issue for coaches, creators and service-based businesses who are trying to balance automated sales…

Running an email course is a brilliant way to attract leads, show your expertise and build trust at scale. But there’s one common problem: What if people stop reading halfway through? If you’ve ever launched a free course only to see your open rates drop off after the first email or two, you’re not alone.…

If you’ve got a form on your site that simply says “Subscribe for updates” or “Join my newsletter”… it’s time for a rethink. This is one of the most common missteps I see from coaches, creators, and service providers trying to grow an email list. The intention is good—build a list, stay in touch, turn…