A potential client recently told me they hadn’t launched an email list yet.
They weren’t sure if it was worth the effort.
And to be fair – it’s a good question. With so many marketing channels out there, it’s wise to pause and consider whether something will genuinely add value to your business.
But when it comes to email?
It’s still one of the smartest, simplest and most cost-effective tools you can use to grow your audience and increase sales.
Here’s why.
1. You Don’t Need a Huge List to See Results
There’s a common misconception that email only works if you’ve got thousands of subscribers.
But the truth is, even a small list can generate sales – as long as the people on it are engaged and aligned with what you offer.
I’ve seen business owners get consistent clients, fill up programmes and sell digital products with just 100–500 subscribers.
The key is quality over quantity.
When people trust you and find your emails helpful, you don’t need big numbers – just the right people.
2. You’re Not Bothering People If You’re Providing Value
One of the biggest worries I hear is: ‘What if I annoy people by emailing too much?’
Here’s the thing: people do get irritated by emails that waste their time – the kind that are all fluff or constantly push for a sale.
But if you’re solving problems, sharing insights or teaching something useful, your emails become something your audience looks forward to.
When done right, email doesn’t feel like a sales channel – it feels like a service.
3. It Doesn’t Have to Take Over Your Life
You don’t need to write emails every day to get results.
Even sending just one email a week can help you stay top of mind, build trust and grow your business steadily over time.
And while complex funnels and automations can be great (and I happen to love building them), they’re not a requirement.
You can absolutely succeed with:
- A simple lead magnet
- A few well-written emails
- A regular, value-led newsletter
Start small. Build from there.
4. It’s More Affordable Than You Think
Email doesn’t have to be expensive.
There are platforms (like Kit, which I recommend) that let you get started for free or with very low monthly costs.
And compared to running paid ads or investing in social content that vanishes after a few hours, email is an investment that continues to pay off.
You own your list. You control the channel. No algorithms, no gatekeepers.
5. The ROI Is Still One of the Best in Marketing
There’s a reason email has been around for so long – it works.
When someone joins your list, they’re giving you direct access to their inbox. That’s a level of attention you won’t get on most platforms.
And when you show up consistently with helpful, relevant content, that trust turns into sales.
In many industries, email outperforms social media and paid ads in terms of return on investment.
It’s not flashy – but it’s incredibly effective.
6. It Future-Proofs Your Business
Social media is constantly changing. Algorithms shift. Platforms fall out of favour. Accounts get hacked or shut down.
Your email list? That’s yours.
It’s a direct line to your audience that isn’t dependent on a third party.
If you want long-term stability in your marketing, email is one of the best tools you can use.
Final Thoughts
If you’ve been on the fence about email marketing, consider this your nudge.
You don’t need a massive list, a big budget or a complicated funnel.
All you need is a simple setup, a clear offer, and a willingness to share something useful with your audience.
Start small. Keep it personal. Make it valuable.
And watch what happens.
Need help getting your list started – or making it actually work? That’s exactly what I do. Get in touch and we’ll talk about how to build an email system that fits your business.