Should You Pitch in Your Welcome Sequence? Here’s the Right Way to Do It

Your welcome sequence plays a bigger role than most people realise.

It’s not just a polite hello.

It’s the moment your new subscriber is most engaged. They’ve just signed up, they’re curious, and they’re paying attention.

And yet, many businesses waste that moment with vague intros and generic ‘thanks for subscribing’ emails.

The question is: should you use your welcome sequence to pitch your offer?

Short answer: yes. But not how you might expect.

Why Your Welcome Sequence Matters So Much

When someone joins your list, there’s a brief window where they’re actively interested in what you have to say. It’s your chance to:

• Build trust
• Share your values
• Demonstrate your expertise
• Show how you can help

That doesn’t mean jumping straight into sales mode, but it does mean introducing the idea that you offer something valuable – and making it easy for people to take the next step.

When to Pitch (and When to Hold Back)

The biggest mistake people make is either:

• Pitching too soon (which feels pushy), or
• Never mentioning their offer at all (which leaves people confused)

A better approach is to structure your welcome sequence as a journey:

Day 1: Focus on connection and value

Give them a quick win. Share something genuinely useful. Show that you understand their problem.

Day 2–3: Build trust and credibility

Share a story, a client result, or a little behind-the-scenes insight. Explain why you do what you do – and who you do it for.

Day 4–5: Transition into your offer

Now that they know who you are and what you’re about, introduce your core product or service. Don’t use hype – just be clear and confident.

Let them know:

• What you offer
• Who it’s for
• How it helps
• How they can take the next step

This doesn’t feel like a hard sell. Instead, it’s providing clarity.

And that’s exactly what most subscribers want.

Pitching Isn’t About Pressure – It’s About Direction

Your subscribers aren’t mind-readers. If you don’t tell them how you can help – and what to do next – they’ll either assume you don’t offer anything or they’ll forget about you altogether.

Pitching doesn’t mean being pushy.

It means pointing them in the right direction. You’re saying: ‘If you’d like help with this, here’s how I can support you.’

When done well, it doesn’t hurt trust – it builds it.

Because you’re being upfront, helpful and respectful of their time.

How I Help Clients Build Welcome Sequences that Work

When I create welcome flows for clients, I always focus on:

• Building connection first
• Providing real value
• Softly introducing the offer near the end
• Including a clear call to action (without pressure)

This balance creates sequences that not only warm up your audience – they convert.

You end up with subscribers who know what you do and why it matters – and who are far more likely to buy when the time is right.

Final Thoughts

Yes, your welcome sequence should include your offer.

But it’s not about pushing for the sale on day one. It’s about building a relationship, providing value and making your next step obvious.

Because if someone joins your list and still has no idea what you do by the end of your sequence… something’s missing.

Want a welcome sequence that builds trust and turns subscribers into clients?

That’s exactly what I help with. Get in touch if you’d like to create a flow that works behind the scenes – even while you sleep.