If you’re sending a regular newsletter and planning to run a sales campaign to part of your list, there’s one thing you need to watch out for:
Sending too many emails to the same people at once.
This is a common issue for coaches, creators and service-based businesses who are trying to balance automated sales flows with their usual weekly or monthly emails.
The intention is good – you want to stay in touch with your audience and make timely offers.
But if someone’s already receiving daily or high-frequency emails from a sales sequence, and then they also get your regular newsletter?
That’s a quick route to unsubscribes.
You Don’t Need to Choose One or the Other
Some business owners feel like they have to pause their newsletter entirely when they launch a new sequence. Others just go ahead and send both – risking email fatigue and a frustrated list.
But there’s a much better way.
With a simple tagging system, you can keep both your newsletter and automations running—without overlapping emails.
Here’s how it works.
The Simple Tagging System to Prevent Over-Sending
Follow this simple 5-step system to avoid the problem of sending too many emails at once.
1. Create a Tag for Exclusion
Call it something like “Do Not Disturb” or “Hold Newsletter.” The name doesn’t matter, as long as it clearly signals that this person shouldn’t receive the regular broadcast emails for now.
2. Add This Tag to New Automations
Any time you create a sales sequence, a new client onboarding flow, or even a long welcome series, make sure the first step includes applying this tag to the subscriber.
3. Remove the Tag at the End
When the sequence finishes, simply remove the tag as part of the last step in your automation. This returns the subscriber to your general list.
4. Build a Segment Based on the Tag
Create a dynamic segment of subscribers who do not have the “Do Not Disturb” tag. This is your active newsletter audience—people not currently in another automation.
5. Send Your Newsletter to This Segment Only
Every time you send a broadcast, target this clean segment. You’ll avoid overloading subscribers who are already hearing from you.
Why This Works So Well
This simple system keeps your email list healthy and your subscribers happy. It ensures people don’t receive conflicting messages or feel overwhelmed by a flood of content.
More importantly, it lets you keep marketing without having to stop and restart your newsletter every time you launch something new.
You can nurture your list and sell – without one getting in the way of the other.
Bonus: Works in Most Email Platforms
Whether you’re using ConvertKit, Mailchimp, ActiveCampaign or something else, most email platforms support tags and dynamic segments.
Once you’ve set this up once, it’s easy to re-use and scale across future automations.
Final Thoughts
Running a regular newsletter and automated sequences doesn’t have to mean double-emailing your subscribers.
With a simple “pause tag” system, you can keep your emails relevant, timely, and well-spaced—without letting opportunities slip by.
Smart segmentation keeps your messaging clean. Your list will thank you.